Conducting a Fundraising Feasibility Study (Why and How)

Key Takeaways:

• Project Appeal:

  • Tailor campaigns to resonate with donors and stakeholders.

• Financial Goals:

  • Utilize a gift pyramid to structure contributions effectively.

• Prospect and Volunteer Lists:

  • Identify donors and leaders through interviews and surveys.

• Constituent Buy-in:

  • Secure confidence by involving top prospects and staff.

• Timelines and Organizational Structure:

  • Define clear steps and build infrastructure for sustainable growth.

• The feasibility study offers a strategic approach to donor alignment, engagement, and campaign preparation, ensuring success in capital campaigns.