Campaign Management, Asking for Donations Jake Lyons, CFRE, ACNP Campaign Management, Asking for Donations Jake Lyons, CFRE, ACNP

How to Attract Major Donors for Hospital Fundraising Campaigns

1. Conduct Targeted Donor Research:

A component to a successful hospital fundraiser is accurate research to pinpoint potential major donors. By gathering insights on donor capacity and philanthropic interests, you can direct your outreach efforts more effectively, showing that you have “done your homework”…

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Hospice Philanthropy Jake Lyons, CFRE, ACNP Hospice Philanthropy Jake Lyons, CFRE, ACNP

How to Engage the Community in Hospice Fundraising Efforts

1. Emphasize the Universality of Hospice Care:

This might not be something that’s exactly fun to think about, but hospice care is one of the few types of nonprofits may become a necessity for anyone at any time. It's crucial to communicate that this service provides dignity and comfort during life's most challenging times, not just an uncomfortable reminder of mortality…

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Fundraising Tips Jake Lyons, CFRE, ACNP Fundraising Tips Jake Lyons, CFRE, ACNP

5 Fundraising Strategies for Small Healthcare Organizations

1. Engage Volunteers in Fundraising

Utilizing volunteers can be a challenge to manage, but can transformationally expand your reach and resources. Volunteers can help you get connected with a broader network, set meetings for asks, and serve as passionate advocates for your cause. By training volunteers in fundraising techniques and empowering them to share their enthusiasm for your mission, you create a larger, committed group of supporters who are invested in your organization's success. It doesn’t hurt having some more people in your corner as well.

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Fundraising Tips Jake Lyons, CFRE, ACNP Fundraising Tips Jake Lyons, CFRE, ACNP

5 Ways to Optimize Your Year-End Giving

2. Leverage Matching Gifts

Many companies and individuals will offer matching gift opportunities if approached the right way, doubling or even tripling someone’s donation. Consider approaching a donor or a business to create a matching gift opportunity. This will create a finite timeline bolstering your year end efforts even more. Once you have someone who has agreed to a matching gift, then it’s time to let as many people know about it as possible.

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Nonprofit Boards Jake Lyons, CFRE, ACNP Nonprofit Boards Jake Lyons, CFRE, ACNP

Why Your Board is the Easiest Fundraising You'll Ever Do

At its core, a nonprofit board's commitment to giving is a testament to their faith in the organization's mission and operational integrity. This isn't merely about the amount each member contributes; it's the act of giving itself that matters. A board that achieves 100% participation in giving sends a clear, unanimous message of support and confidence in the organization's direction and leadership.

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Asking for Donations Jake Lyons, CFRE, ACNP Asking for Donations Jake Lyons, CFRE, ACNP

How Much Money Should You Ask For?

Aim High, but Be Informed:

When in doubt, it's better to ask for more rather than less. This might seem counterintuitive, but experience shows you're unlikely to offend someone by asking for too much. If anything, a higher request can flatter the donor, implying you see them as someone of significant means and as someone capable of substantial impact. However, this doesn't mean you should pick a number out of thin air. The amount you ask for should be informed by careful research and consideration.

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Asking for Donations Jake Lyons, CFRE, ACNP Asking for Donations Jake Lyons, CFRE, ACNP

Take the Plunge into Major Gifts

6. Be Patient:

Decisions about $50,000+ gifts are not usually made overnight. If someone has accumulated that level of wealth where they can give that substantial of a contribution, they likely did not get to that point by making snap financial decisions. That is why it’s important to work on the donor’s timeline, not yours. Cultivating and soliciting major gifts takes time and patience. Celebrate small victories along the way and keep your team motivated. While it might feel like slow going sometimes, even one major gift from a single donor can cover months of work on smaller gifts.

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Fundraising Events Jake Lyons, CFRE, ACNP Fundraising Events Jake Lyons, CFRE, ACNP

5 Reasons to Rethink Your Charity Auction

Acquiring desirable items for a charity auction isn't just about making a few calls. It can involve months of planning, negotiations, and relationship building. This exhaustive process may include:

Outreach Efforts - Reaching out to numerous potential donors or businesses can be very time consuming.

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