Securing 6-Figure Donations for Your Organization

Key Takeaways:

• Importance of Major Gifts:

  • Focus on high-value donations as the largest revenue source, with examples such as Heuser Hearing Institute’s $1M gift and Frederick Health’s $14.75M campaign success.

• Step-by-Step Process:

  1. Identify Prospects: Create and prioritize a list of potential donors based on inclination, ability, and access.

  2. Set Meetings: Make direct calls to top prospects and schedule in-person discussions.

  3. Make the Ask: Present specific funding needs, offer naming opportunities, and request multi-year pledges.

• Overcoming Challenges:

  • Address fundraisers' fears and provide actionable frameworks to improve confidence.

• Optimization Techniques:

  • Include feasibility studies, board engagement, and strategic donor recognition.