Campaign Management, Asking for Donations Jake Lyons, CFRE, ACNP Campaign Management, Asking for Donations Jake Lyons, CFRE, ACNP

How to Attract Major Donors for Hospital Fundraising Campaigns

1. Conduct Targeted Donor Research:

A component to a successful hospital fundraiser is accurate research to pinpoint potential major donors. By gathering insights on donor capacity and philanthropic interests, you can direct your outreach efforts more effectively, showing that you have “done your homework”…

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Online Giving, Hospice Philanthropy Jared Lyons Online Giving, Hospice Philanthropy Jared Lyons

Online Fundraising: Engaging Donors Online for Hospice Care

1. Casting a Wider Net for Elevated Gifts

Let’s get this out of the way: Online fundraising will not be a replacement for the other types of fundraising (like Major Gifts) anytime soon. However, one of the greatest advantages of digital fundraising lies in it’s ability to draw in a more broad audience, often at modest initial giving levels. The key, however, is to nurture these entry-level donors into major supporters over time with proper relationship building..

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Hospice Philanthropy Jake Lyons, CFRE, ACNP Hospice Philanthropy Jake Lyons, CFRE, ACNP

How to Engage the Community in Hospice Fundraising Efforts

1. Emphasize the Universality of Hospice Care:

This might not be something that’s exactly fun to think about, but hospice care is one of the few types of nonprofits may become a necessity for anyone at any time. It's crucial to communicate that this service provides dignity and comfort during life's most challenging times, not just an uncomfortable reminder of mortality…

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