1.Tell a compelling story:

People are more likely to donate to your cause when they can emotionally connect with your mission. Share stories of the individuals or communities your nonprofit supports, providing personal anecdotes and real-life examples. Make use of photos and videos to further engage potential donors, and always ensure that your storytelling is authentic and honest.

Plan and prepare - For hosting events, thorough planning is crucial. Create an event timeline, budget, and promotional strategy. Once all of these are created, stick to them. You would be surprised at how many events can get out of control with how much time and money is being put towards them, all for the sake of a better “party” that doesn’t generate revenue…

Remember that they are likely already giving - Giving to charitable causes feels good. Very good. In fact, so good that a majority of Americans do it every year regardless of income level. Six out of ten (or 60%) of American households participate in some sort of charitable giving annually, and giving continues to increase every year despite the pandemic. So don’t think in terms of “Will you give?” but rather “Will you give to my charity over the other charities in town?”.

You should customize each presentation based on each prospect’s values and what you have learned is important to them. Never do cookie cutter presentations or your prospect will never feel like their desires are understood.